Travel with Stephanie Abrams - guest book

December 13, 2005


Ms. Stephanie Abrams
Travel with Stephanie Abrams!
P.O. Box 2139
Lanesborough, MA 01237


Dear Stephanie:

It has been a complete and thorough joy working with you. I’ve really enjoyed getting to know you over the past year, and my company is deeply indebted to you.

When consumers were getting clobbered by high gas prices this summer, Thrifty Car Rental got creative and put together an on-line promotion where we gave away daily prizes of a year’s free supply of gas on THRIFTY.com. While the promotion was attention-getting in its own right, you helped us get even more attention with it in the news media. After we conducted a survey of consumers to determine if high gas prices were going to impact their summer vacation plans, you jumped in and served as resident travel expert when we taped a video news release on the results of the survey.

Your expertise, Stephanie, took what might have been an ordinary piece and transformed it into something special. We were looking for honest opinions from you, and NOT something spoon-fed from us, and you gave it to us. The results were staggering. With your help, Thrifty Car Rental’s gas promotion was featured on more than 637 radio stations (12.3 million listeners) and 252 TV stations (5 million viewers) and numerous Web sites. This was a complete, 100 percent undisputed homerun!

We at Thrifty Car Rental and our parent company, Dollar Thrifty Automotive Group, Inc., will be singing your praises for a long time. We look forward to a continued relationship with you and your show. It has been a distinct pleasure.

Sincerely,

DOLLAR THRIFTY AUTOMOTIVE GROUP, INC.

Christopher Payne, APR
Manager, Corporate Communications Department

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