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January 10, 2008: ‘Tis the Season to Support the Community at the Berkshire Crowne Plaza Hotel in Pittsfield, Massachusetts with the Introduction of its ‘Give Back' Program.


In keeping with its philosophy of strong community support, the Berkshire Crowne Plaza Hotel, in Pittsfield, in the heart of the Berkshire Mountains of Western Massachusetts, announced the implementation of its ‘Give Back' program, designed to provide a donation source for bona fide charitable and non-profit organizations. Austin Snow, the Berkshire Crowne's General Manager, explains that, “there are so many worthy organizations whose future growth and continued services, whether schools, museums, religious organizations, cultural venues, depend on the revenue streams that come from donations. In the Berkshires, we are blessed with a wide array of such organizations and we have always done our best to be supportive. Our ‘Give Back' program is our special thank you to all those organizations who serve others through their good works.”

The Give Back program is designed to donate 5% of all room night purchases and all group catering functions, exclusive of taxes, for new reservations and functions reserved now through March 31, 2008. Snow explains that, “A family's next celebration, wedding reception, reunion, birthday celebration, Bar or Bat Mitzvah or a company's sales meeting, conference, convention, or event planned at the Berkshire Crowne Plaza Hotel, can generate a donation of 5% of the cost of their event and guest room nights for their favorite charitable organization. That can result in substantial donations for a variety of charities which will give all of us at the Berkshire Crowne the greatest joy and so many reasons to start the New Year with great optimism for the good works of so many organizations,” Snow concludes.

Nationally syndicated radio show travel expert Stephanie Abrams states, “The Berkshire Crowne's ideal location, its proximity to Boston and NYC, makes this wonderland the perfect place for family events and corporate functions. I'd encourage companies with matching charitable donation programs to find ways to work with the Berkshire Crowne to maximize their commitment to philanthropy.”

Organizations wishing to register with the Berkshire Crowne Plaza should contact the hotel directly. Guests planning overnight stays and events at the hotel can register their charitable organization as well. Donations will be sent to the appropriate non-profit organizations thirty days after guest stays and events due to processing time.


To participate in the Berkshire Crowne's Give Back program, reservations for rooms and events must be made by March 31, 2008 for use now through December 31, 2008. This program will be evaluated in the second quarter to determine its potential for continuation or reintroduction at a later time.

“Organizations that get the word out to their members will optimize and maximize the potential of the donation you will receive. We look forward to playing a role in supporting many worthwhile organizations,” Snow concludes.


Stephanie Abrams
Abrams Hospitality Marketing
stephanie@sabrams.com

Austin Snow
Berkshire Crowne Plaza
413-499-2000.

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